Giving back is at the core of John Paul DeJoria’s business model.


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For John Paul DeJoria, success unshared is failure. As the co-founder of Paul Mitchell and Patrón Spirits, the path to prosperity has been anything but easy. Before starting his now-famous haircare line in 1980, DeJoria was homeless twice. With only $700, he was finally able to get John Paul Mitchell Systems off the ground, and today it’s sold in salons and stores worldwide.

Fewer than 10 years later, DeJoria launched his next billion-dollar idea. Ignoring advice from experts who said Patrón tequila would never take off, DeJoria transformed the brand into a luxury favorite.

He never lost his desire to give back along the way.

With a net worth of over $3 billion, DeJoria, alongside Warren Buffett and Bill Gates, is part of The Giving Pledge, which commits them to donate the majority of their wealth to make the world a better place for humanity.

“One of the greatest highs in the world you will ever get is to give to somebody else. Ask absolutely nothing in return. It makes you a

Esercito and Police officers control road traffic in Naples, Neighborhood Pianura on March 23, 2020, as Italy shut all stores except for pharmacies and food shops in a desperate bid to halt the spread of a coronavirus.

Paolo Manzo | NurPhoto | Getty Images

Glimmers of hope are being seen in Europe as the number of new coronavirus cases continues to decline in Italy, the country that has seen the most acute outbreak of the infection.

Italy’s death toll from the virus passed the 7,500 mark on Wednesday, the country’s Civil Protection Agency said, however it noted that the rate of new cases of contagion fell for the fourth day running.

It said 57,521 people are currently infected with COVID-19 in Italy, 3,491 more than Tuesday. The daily rise on Tuesday had been 3,612 while on Monday it had been 3,780 and on Sunday 3,957.

Despite some hope at the decline in the rate of new infections in Italy, the contagion continues to take its toll.

The latest data shows that the number of coronavirus deaths in Italy rose by 683 on Wednesday to 7,503.  The country saw a record increase in deaths from the virus last Saturday, reporting 793

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It appears that help is finally on the way.

Senate Republicans and Democrats have hammered out a deal with the White House for a historic $2 trillion coronavirus aid package that would provide direct payments to lower- and middle-income Americans, as well as hundreds of billions of dollars in assistance to corporations, small businesses, and hospitals and health care providers.

Unsurprisingly, the direct payments portion of the package has garnered the most attention. The coronavirus outbreak has devastated the U.S. economy, and with many Americans losing their jobs and hurting financially, all eyes have been on Washington to see how lawmakers would help alleviate the burden.

While the final version of the bill—which still needs to pass both chambers of Congress—remains to be seen, here’s what we know so far about the coronavirus stimulus checks and how they will work.

Who qualifies for stimulus checks?

Virtually all tax-filing American adults earning up to $99,000 annually will be eligible for some form of direct assistance from the government. Married couples and joint filers who earn up to …

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I lead today with some breaking, personal news.

Starting next week, I’ll be joining Fortune CEO Alan Murray on our newest podcast, Leadership Next. You can find the podcast here.

The podcast was launched pre-pandemic, but Alan’s original concept is more on point than ever. 

“I launched this podcast because I’m convinced something big is happening in the world of business,” he recently told the CEO Daily audience. “The rules of the game have changed. I’ve covered the intersection of business and society for four decades, but it’s only in the last few years that I’ve started hearing the best leaders talk more earnestly about how to increase their positive impact on society.”

Alan has already recorded some great interviews—with Microsoft CEO Satya Nadella, Starbucks CEO Kevin Johnson, and Regeneron’s president and chief science officer George Yancopoulos on fighting COVID-19. But now, as we watch governments around the world address the pandemic with varying degrees of efficacy and success, the need for business to step up is clear.

I’d argue …