Giving back is at the core of John Paul DeJoria’s business model.
2 min read
Opinions expressed by Entrepreneur contributors are their own.
For John Paul DeJoria, success unshared is failure. As the co-founder of Paul Mitchell and Patrón Spirits, the path to prosperity has been anything but easy. Before starting his now-famous haircare line in 1980, DeJoria was homeless twice. With only $700, he was finally able to get John Paul Mitchell Systems off the ground, and today it’s sold in salons and stores worldwide.
Fewer than 10 years later, DeJoria launched his next billion-dollar idea. Ignoring advice from experts who said Patrón tequila would never take off, DeJoria transformed the brand into a luxury favorite.
He never lost his desire to give back along the way.
With a net worth of over $3 billion, DeJoria, alongside Warren Buffett and Bill Gates, is part of The Giving Pledge, which commits them to donate the majority of their wealth to make the world a better place for humanity.
“One of the greatest highs in the world you will ever get is to give to somebody else. Ask absolutely nothing in return. It makes you a