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Hosted by Laura Briggs, a former teacher turned entrepreneur, TEDx speaker, and author. Her first book, How to Start Your Own Freelance Writing Business, won the 2019 Author Academy Awards “Best in Business” prize. Her second book, The Six Figure Freelancer, will be published in October 2020.

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Poutine, S’mores, and Atlantic Lobster are among the more than 30 flavors visitors to Covered Bridge’s potato chip factory can sprinkle over a fresh bag of crisps. The seasoning session has been the cherry-on-top finale to the tour of the plant’s farmlike facilities, located in Hartland, New Brunswick, but it has also become something of a flavor feedback lab.  

“We initially developed a lobster flavor as a bit of a gimmick,” says
Brook Dickinson, the company’s national sales director. “But it did so well
that first summer that we realized we had something.” Now the Maritime
specialty is one of the brand’s summer staples.

In the potato chip business, plain and salted spuds tend to sell best, but new flavors can add zest to sales figures. In 2016, Covered Bridge teamed up with regional pizza chain Greco to create limited-edition donair chips, inspired by the East Coast’s famous sweet and garlicky spin on the Turkish doner. The special batch raked in three years’ worth of sales in a few months.

“Innovation is absolutely key for a percentage of the market,” Dickinson says. “We have to introduce something new every year.” Ideas for the lineup, which has included Sloppy Joe’s, Montreal …

Goldman Sachs Group Inc. expects the U.S. economy to experience a far deeper slump than previously anticipated as the coronavirus pandemic hammers businesses, causing a wave of mass unemployment.

The world’s largest economy will shrink an annualized 34% in the second quarter, compared with an earlier estimate of 24%, economists led by Jan Hatzius wrote in a report. Unemployment will soar to 15% by mid-year, up from a previous forecast of 9%, they wrote.

The economists, however, now expect a stronger recovery in the third quarter, with gross domestic product expanding 19%.

“Our estimates imply that a bit more than half of the near-term output decline is made up by year-end,” they wrote. While there’s a risk of longer-term fallout on income and spending, the aggressive action by the Federal Reserve and the government should help to contain this.

The new forecasts come days after President Donald Trump extended U.S. “social distancing” guidelines to contain the virus until the of April, abandoning a plan for an earlier end.

Several major U.S. retailers are halting pay for hundreds of thousands of workers as they struggle to cope with the slump in demand caused by measures to control the spread of the …

With no sense of normalcy on the horizon, the fallout from the coronavirus raises countless pressing questions for Americans, one of them very simple: Does the U.S. have the supplies we need to combat the virus?

Fortune posed this question to Alex Gorsky, CEO of Johnson & Johnson, and Stan Bergman, CEO of Henry Schein.

J&J announced on Monday that its experimental coronavirus vaccine could be approved under emergency authorization by early 2021, with human testing possibly beginning by September 2020. “For us to have an impact in a meaningful time, we have to start ramping up our production,” Gorsky said of J&J’s preparation to produce the vaccine.

Between now and that vaccine’s release—during which America’s health system will be stressed much farther than almost anyone alive today has seen before—Gorsky said the only thing that will bring any sort of confidence is knowing that the virus can ultimately be contained.

“In the near term, we’ve got to continue to emphasize hygiene, quarantine, social distancing, to stop people from spreading this virus in the first place,” he said.

As the CEO of the world’s largest provider of products to dentists and office-based health care practitioners, as well as many clinics, …