Good morning.

President Trump’s talk of reopening the economy on Easter, which he has now backed off of, has helped launched an important debate. At the moment, we seem stuck between two unrealistic alternatives: 1) a quick return to work, or 2) a widespread lockdown until a vaccine is ready (a year or more in the future). Both alternatives could lead to social and economic breakdown. But no one has articulated a clear vision for what the reasonable middle ground might look like.

What might it look like? The elements of a possible strategy are beginning to emerge. It will probably involve a nationwide lockdown that lasts at least through the end of May. Then, the return to work needs to roll out gradually, and include the following elements: continued protection/isolation for vulnerable populations; continued restrictions on large gatherings; increased production of protective equipment and ventilators; some proven therapies for treating the most vulnerable; priority given to those who can’t work from home over those who can; staggered start times to minimize rush hour crowding; widespread and rapid testing so new infections can be spotted quickly; sharp restrictions on travel so new infections can be isolated and contained; and

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If you’ve ever considered consulting, now’s a great time to dive in.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Physical office spaces around the world are closed for the foreseeable future, creating the biggest global remote workforce yet. The business world had already been trending in the remote direction but in the wake of the coronavirus, the office space may never look the same again. If companies continue to feel more comfortable with remote, external help, then, consultants will be even more in demand. As such, if you ever thought about launching a consultancy, now’s a great time to start ramping things up.

If you don’t know where to start, Entrepreneur’s Digital Marketing Expert-in-Residence Terry Rice can help.

Rice’s How to Launch a Consulting Business is designed to guide you through the steps of setting up a consulting business. From identifying your audience and their needs to learning the best practices for prospecting to writing proposals that convert, Rice shows you how to get

The coronavirus pandemic has prompted an unprecedented surge in demand for surgical masks, which offer some protection against the transmission of disease. However, masks become contaminated themselves as they filter pathogens from the air. As a result, they risk spreading more disease. That’s a design flaw researchers are currently trying to fix. They’re working to design a better mask—one that can kill viruses and bacteria, rather than just trap them.

“Current masks don’t destroy the virus, that’s why they’ve been recommended for single use, but practically it is impossible to change the mask every few hours,” said Choi Hyo-jick, an assistant professor in the Department of Chemical and Materials Engineering at the University of Alberta. Choi has been working on a product that can provide an anti-viral coating to surgical masks to make them safer. The secret ingredient is salt.

“We treated the surface of the mask filters with salt crystal, so it’s not the fine salt powder that the public thinks it is,” Choi said. The coating works by first absorbing the water droplets that normally carry viruses and other pathogens through the air. When the water evaporates, it brings the virus into contact with the salt crystals, which …

© 2019 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy (Your California Privacy Rights) | CCPA Do Not Sell My Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html.
S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions. | EU Data Subject Requests

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Unless you marry your passion with this one thing, you just have an expensive hobby.


7 min read

Opinions expressed by Entrepreneur contributors are their own.


In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Sarah Mae Ives, founder and CEO of digital marketing and training company Sarah Mae Ives Social Media Inc. It was condensed by The Oracles.

Who was your biggest influence growing up?
Sarah Mae Ives: My dad. He grew up in an environment where entrepreneurship was a mandatory survival skill more than a choice. He tried to sway me away from entrepreneurship and encouraged me to go far with my education (which I did — I got a master’s degree).

Every day, he modeled the skills and habits that have served me immensely in business, such as the mindset that “the customer is always right.” He demonstrated the single-minded focus, tenacity, unwavering drive, and dedication required for business success. You need those qualities to stay true to your vision when the going gets tough, and I’m forever grateful to him for teaching them to me.

What is one of your proudest moments?
Sarah