Starting a company is one thing; making it last is an entirely different challenge.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Being a business owner isn’t easy. It requires a lot of hard work, and even then, you aren’t guaranteed to be successful. While external market factors can certainly play a big role in whether or not your startup turns into a long-term success story, your influence is also undeniably important.

Successful business owners tend to share several key personality traits that enable them to overcome adversity and innovate as they establish a foothold in the market. After all, without the right leadership, even the best business idea will quickly falter.

The good news is that even if you aren’t an “expert” at these traits yet, you can develop them within yourself so that you are better equipped to execute your business.

Related: 7 Ways to Keep Your Focus on Execution After the Idea

1. Specialized knowledge of your niche (and a desire to learn)

You wouldn’t be starting your business in the first place if you didn’t have a passion for, and knowledge of, your niche. Your experiences give

Just weeks ago, cities and even states across the U.S. were busy banning straws, limiting takeout containers and mandating that shoppers bring reusable bags or pay a small fee as the movement to eliminate single-use plastics took hold in mainstream America.

What a difference a pandemic makes.

In a matter of days, hard-won bans to reduce the use of plastics — and particularly plastic shopping sacks — across the U.S. have come under fire amid worries about the virus clinging to reusable bags, cups and straws.

Governors in Massachusetts and Illinois have banned or strongly discouraged the use of reusable grocery bags. Oregon suspended its brand-new ban on plastic bags this week, and cities from Bellingham, Washington, to Albuquerque, New Mexico, have announced a hiatus on plastic bag bans as the coronavirus rages.

Add to that a rise in takeout and a ban on reusable cups and straws at the few coffee stores that remain open, and environmentalists worry COVID-19 could set back their efforts to tackle plastic pollution for years.

“People are scared for their lives, their livelihood, the economy, feeding their loved ones, so the environment is taking a back seat,” said Glen Quadros, owner of the …

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