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Find out what first steps you need to take to maximize potential.


6 min read

Opinions expressed by Entrepreneur contributors are their own.


The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound.

Most startups take far longer to get underway than people think. This is especially true for small, self-funded startups. That isn’t a bad thing; it’s just what it is. What this should be saying to you is to start your own small business as soon as possible because it’ll take longer than you think to get it going. Start it while you have a day job. Start it in your spare time. It won’t be easy, but the time is there. Find what time you can, and put it to work.

So, start now. Start slow. Take some time to think about it and explore the possibilities. Following are the first two things you’ll need to do to launch a slow startup to make it sustainable for the long term.

Step 1: Lay the Groundwork

The first step is to get a realistic understanding of what it takes to wake up an

Subscribe to Outbreak, a daily roundup of stories on the coronavirus pandemic and its impact on global business, delivered free to your inbox.

Farmgirl Flowers was on track to having a banner year in 2020. The San Francisco-based company hit $32 million in annual revenue in 2019, a rate of almost 50% growth year-over-year. And based on how well sales in January and February went, early projections were showing the flower vendor, which delivers across the contiguous United States, could meet a goal of $50 million in revenue for 2020.

“Long story short, things were going extremely well in the first quarter of 2020,” says Christina Stembel, founder and CEO of Farmgirl Flowers.

Then came the coronavirus outbreak. With the spread of COVID-19 making its deadly path around the world, local and state officials have raced to shutdown all non-essential businesses. Stembel had to close her entire operation within 12 hours once the shelter-in-place order went into place for the Bay Area, and soon after for the entire state of California, on March 15.

“As we’re coming up on Mother’s Day, what we like to call the Super Bowl of the flower industry, we’re now in

European Union finance ministers agreed on a 540 billion-euro ($590 billion) package of measures to combat the economic fallout of the coronavirus pandemic, papering over differences that have thrown into question the EU’s future integrity.

In an emergency teleconference on Thursday, the bloc’s finance chiefs approved a plan to stave off what’s expected to be a recession of unprecedented size. The deal will lay to rest — at least for now — concerns that the EU was incapable of uniting behind a common strategy when it was most urgently needed.

In a sign of relief, ministers broke out in applause once the agreement was struck. However, it falls short of what those countries hardest hit by the virus — Spain and Italy — had been demanding, and notably omitted any reference to debt sharing. It’s now up to EU leaders to take up the debate and reopen the accord or approve it as it stands.

“Today we agreed on three safety nets and a plan for the recovery to ensure we grow together and not apart once the crisis is behind us,” Mario Centeno, the Portuguese finance minister who runs the so-called Eurogroup meetings, told reporters.

The common response includes a …

This is the web version of the Bull Sheet, Fortune’s no-BS daily newsletter on the markets. Sign up to receive it in your inbox here.

Good morning, everyone. Most major indices are closed today for the Easter holiday.

But there’s still plenty to talk about.

Markets update

We begin in Asia where the markets in Tokyo, Seoul and Shanghai are among the few indices open for business today, though volume is understandably light. Japan’s Nikkei and South Korea’s Kospi are in the green; the Shanghai Composite is heading in the opposite direction. The one bit of market-moving news today is, of course, the coronavirus pandemic. The confirmed global death toll is likely to top 100,000 today, according to Johns Hopkins coronavirus tracker.

Yesterday, Europe and the United States ended the week in positive territory, thanks mainly to the Fed‘s historic move to shore up even the riskier parts of corporate credit markets. That was more than enough for investors to shrug off yesterday’s grim unemployment numbers.

In a story we’ve been watching very closely here in Europe, the European finance ministers last night reached a deal on a 540 billion-euro ($590 billion) coronavirus rescue package