David Tao, editor and co-founder of BarBend, shares his thoughts on how to identify an underserved niche.


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David Tao, an entrepreneur and co-founder of BarBend, talks about how his beginnings in business journalism inspired him to find a niche audience in need of content and shares insight into the process of finding the right mix of content to serve that niche.

Tao and The Playbook host David Meltzer discuss a range of topics, including how to find niches or sub-niches that aren’t saturated and strategies to improve your content. The pair also provide guidance on some of the best ways to create diverse revenue streams once you have built up an audience.

Related: Why Fear Can Be Your Best Feedback

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China is going all-in to find a vaccine to help bring an end to the coronavirus pandemic that first emerged within its borders. The chance that a domestically developed vaccine is the first one approved and commercialized has become an issue of national importance, with China’s Global Times, a pro-Beijing newspaper, calling the campaign “a battle that China cannot afford to lose.”

Finding a vaccine is a matter of global urgency, as coronavirus cases and deaths soar, and experts warn that only a vaccine will let life truly return to normal. “We need it, we absolutely need it,” said Ooi Eng Eong, an epidemiologist at the National University of Singapore.

Researchers say the life-or-death urgency of the vaccine hunt has prompted unprecedented scientific cooperation across geographies.

Yet China is not alone in painting the race for a vaccine in nationalist terms. U.S. President Donald Trump has spoken with American pharmaceutical executives about the need to produce a vaccine on American soil, and his administration reportedly offered the German biotech firm CureVac an undisclosed “large sum of money” for exclusive access to a vaccine it’s developing, though the company denies that an offer was ever on the table.

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Mister Market has abruptly shifted from the Grinch to Lord Bountiful on the subject of earnings.

Mister Market is a renowned character created by legendary value investor Benjamin Graham to embody the often erratic, irrational, and unhinged behavior of the overall stock market. Graham and his disciple, Warren Buffett, relished invoking how Mister Market careens from crazy infatuation that make equities incredibly overpriced to senseless dread that yields bargains to be pounced upon. Between the passions and tantrums, they allowed, Mister Market could show good judgment.

Of course, the way Mister Market values stocks mostly reflects his view of where earnings are headed. Over the past seven weeks, the coronavirus crisis has sent Mister Market lurching through his most extreme mood swings in his recent history, tracing his wildly shifting prognosis for profits.

Here’s what investors want to know. Is the level of earnings we’ll see coming out of the coronavirus downturn the number Mister Market embraced when he was throwing a fit, or the much higher benchmark he’s been touting since his outlook suddenly turned sunnier? Once we judge which of Mister Market’s far-apart mindsets make the most sense on earnings, we can establish a reasonable valuation for the …