We are in the idea phase of combating this crisis. Great new businesses will be born, existing companies will offer new products and services — others will pivot and reposition themselves entirely.

With so many ideas and possibilities, being stress and feeling overwhelmed is very common for entrepreneurs. What is helpful is a clear first step for your new venture, and that is where naming comes in.

While not the first thing you might think about during a crisis, spending the time to generate a compelling name can mean the difference between an idea that confuses customers and an idea that grabs their attention and builds momentum. Ready to get started?

Join us as our expert Brad Flowers, co-founder of Bullhorn an agency that builds confident brands with language and design, provides best practices on naming your business. 

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This past January, as word of a deadly new virus began filtering out of China, the business lounge at Hamad International Airport in Doha, Qatar, was teeming with people, coming and going from almost every point on the planet. Facing a long layover on a reporting trip, I poured some tea and sank into an armchair. Nothing, it seemed, could disturb such serenity. Ten days later, our family took a weekend trip from Paris to Kraków, Poland. Why not? The taxi to the airport cost more than the tickets on low-cost airline EasyJet—the ninth carrier I had flown in 12 months.

Today that seems like a lost world—and it will not be simple to find a way back to it. The ambient-lit Doha business lounge, with its hot showers and solicitous concierges, is a lot quieter these days, like the rest of the world’s travel hubs. Now the question is, What kind of airline industry will emerge once the pandemic and the lockdowns have finally passed?

As the outlines of the answer begin to come into focus, it looks like a screeching halt to the past decade’s travel boom. Last year, passenger trips on U.S. carriers hit an all-time …

A People’s Liberation Army Navy fleet — including the aircraft carrier Liaoning, submarines, vessels and fighter jets — takes part in a review in the South China Sea on Apr. 12, 2018.

Visual China Group | Getty Images

The United States called on China on Saturday to stop “bullying behavior” in the South China Sea and said it was concerned by reports of China’s “provocative actions” aimed at offshore oil and gas developments in the disputed waters.

Three regional security sources said on Friday that a Chinese government survey ship was tagging an exploration vessel operated by Malaysia’s state oil company Petronas in those waters. 

Earlier in the week, when the survey ship the Haiyang Dizhi 8 was off Vietnam, a Chinese foreign ministry spokesman had said the ship was conducting normal activities and accused U.S. officials of smearing Beijing.

“The United States is concerned by reports of China’s repeated provocative actions aimed at the offshore oil and gas development of other claimant states,” the U.S. State Department said in an emailed statement on Saturday.

“In this instance, (China) should cease its bullying behaviour and refrain from engaging in this type of provocative and destabilizing activity,” it said.

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