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It’s a natural human response to see a company succeed in an industry and look elsewhere for your own successful idea. Why charge forward in an arena that already has one business getting things right?
The point is that there’s always room for a second mover to come in and improve upon what’s already being done, even in a burgeoning industry. It’s not always easy. Apple encountered a lot of struggles alongside its success over its first 15 years, but the wins that propelled it past the likes of IBM are possible for any growing company.
The Second-Mover Advantage
There are some first-mover advantages; a pioneering company goes through a natural progression of buzz and admiration. It determines how others view its industry, setting the standards everyone else will (relatively) be expected to follow. Its growth is celebrated and tracked, and money often follows. Then, however, it