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Ideas for startups are often clouded in uncertainty during the best of times. In the midst of unprecedented global uncertainty, you might think it’s best to shelve any such plans for the time being. 

In reality, it could actually be the best time ever to launch. With the growing for new ways to work and sell in light of health concerns and desire for new ways to access in-demand products, your startup idea could be just what’s needed. Here’s how to decide.

Ask whether your business idea is in demand

Over the course of the last two months, it has quickly become clear what type of gaps exist between what’s needed during right now and what’s actually available. Quick searches uncover where there are supply chain issues and a lack of domestic manufacturing for much-needed products and for services to expedite those products. 

Now’s the time to create the type of change that could help solve such issues. This might not be the only time we face a crisis of this magnitude. The question is whether your business idea fills the right role or not.

Good morning, Broadsheet readers! An animal health CEO says new coronavirus pet owners shop differently, Land O’Lakes CEO Beth Ford talks to the MPW community, and we wonder how Instagram got so good at selling us stuff. Have a great Wednesday. 

– Doing it for the ‘gram. Have you been spending a lot more time on Instagram since we’ve been stuck in our houses and apartments? I have. It’s been a great way to keep tabs on family and friends, do home workouts with the instructors from my gym, and pick up quarantine cooking tips from my favorite chefs. And it’s also inspired me to do my part to keep the economy going, prompting impulse buys like a windowsill herb garden and a comfy pair of WFH joggers.

In Fortune’s latest issue, I had a chance to write about the way the app has and continues to change the way many of us shop. The reason that’s a Broadsheet story—aside from the ‘women be shopping!’ jokes—relates to both Instagram’s audience (according recent stats from Pew, 43% of U.S. women are IG users, compared to 31% of men) and the brands that are succeeding in capturing users’ attention (the …

Cutting interest rates below zero is the last policy option that Bank of England officials would currently choose, according to Barclays.

Renewed asset purchases, potentially with a tilt toward riskier assets, are likely to be the central bank’s first choice, Barclays economists wrote in a report published Tuesday. They expect a further 100 billion pounds ($120 billion) of quantitative easing in June.

After that, the BOE could cut the Term Funding Scheme rate below zero for bank lending and ease accounting or capital rules to reduce the cost of making loans and bolster credit supply, the report said. Yield curve control, with explicit forward guidance to hold rates unchanged or lower over the foreseeable future would be the final option before moving to negative rates.

“In the current phase of the crisis, negative rates are not the answer,” the economists wrote. “The BOE is right to focus on quantitative easing policies and financial market functioning, de facto enabling the government to deploy its policy response to the virus without facing jumpy or adverse funding conditions on financial markets.”

The debate over whether sub-zero rates are the right response to the U.K.’s economic downturn has stepped up a gear in recent weeks, …

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Good morning.

What will the world look like once the pandemic has passed? It’s not easy to view the path of a hurricane from its center, but business leaders are having to make bets based on their best guesses of the future. In our annual survey, we asked the CEOs of the Fortune 500 whether they agreed or disagreed with some of the predictions being floated these days about how things will permanently change. Here are the ones a majority of CEOs agreed with:

“Business travel will become less frequent, replaced by video conferencing.” – 91% agreed.

“Nationalism will rise, and global supply chains will become less common.” – 82% agreed.

“Government surveillance techniques will become more common worldwide.” – 81% agreed.

A majority disagreed with this one:

“Trust in government will rise, as a result to their response to the crisis.” – 55% disagreed.

And the CEOS split near the middle on these three:

“China will be strengthened as a power in the world” – 42% agreed, 38% disagreed.

“Trust in capitalism will rise, as a result of the business