12 min read
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You’ve had a great business idea, you’ve already developed your target customer and determined the size of your market, and now you need to figure out how to reach your clients. You need to get there fast — if you drag your feet, you’ll fail to gain momentum while eating up your capital and may watch your competitors fly right past you.
This is where many founders stumble. It’s hard to strike the right balance between getting your product to market quickly and taking the time to prepare yourself for a successful launch.
Startups are agile and can rebound from mistakes easier than large corporations, but the competition is fiercer. So if you don’t get a head start going to market, other businesses may end up dominating your niche even with an inferior product, just because they did beat you to the punch.
But you can’t sprint to market for the sake of speed. If you don’t prepare properly, there’s a good chance you won’t achieve product-market fit: the sales won’t come in, no-one will refer you to their friends and neither investors nor