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Entrepreneurs are constantly seeking an edge or an advantage. In fact, most entrepreneurs are wired to look at the world from an opportunist’s perspective and are regularly working an angle, an approach, or a way of attacking a business opportunity that others have missed or have left exposed.

Business consultants get paid big bucks to help organizations identify, create and maintain a ‘competitive advantage’. A competitive advantage is the million-dollar term business textbooks use to describe an entrepreneurial edge. A competitive advantage is defined as the ability of an organization to provide its products or services with either: 1) a higher value to their customers than a competitor but at a similar cost; or, 2) the same value but at a lower cost. A competitive advantage that is sustained should provide a business with the ability to realize consistently higher profits than its competitors.

Related: Rebuild Your Website Fast and Cheaply

Higher profits,

Tesla Chairman and CEO Elon Musk unveils the new ‘Semi’ electric Truck to buyers and journalists on November 16, 2017 in Hawthorne, California, near Los Angeles.

Veronique Dupont | AFP | Getty Images

Tesla CEO Elon Musk is is pushing the company to begin “volume production” of its Semi commercial truck, according to a memo obtained by CNBC.

“It’s time to go all out and bring the Tesla Semi to volume production. It’s been in limited production so far, which has allowed us to improve many aspects of the design,” Musk said in the memo. “Production of the battery and powertrain would take place at Giga Nevada, with most of the other work probably occurring in other states.”

Musk did not specify a time frame to begin volume production in the memo. A Tesla spokesperson wasn’t immediately available for comment.

The company unveiled its Semi in Nov. 2017, with intentions to deliver the trucks to customers in 2019. In its third quarter 2019 earnings report, Tesla tempered expectations and said it planned to produce limited volumes of the Semi in 2020. In April, Tesla delayed production and deliveries of its all-electric Semi trucks until 2021. 

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ZoomInfo’s public offering on June 4 won kudos as a bellwether for a stirring comeback in the beaten-down world of IPOs and a sign of the bull market in optimism that has ignited a historic rally in stocks. As usual, the business press measured the event’s success by the bounce in ZoomInfo’s price on the first day of trading, and by those standards, the IPO delivered big-time, bestowing a 62% gain. Business Day noted “the iconic first day pop.” The Wall Street Journal lauded “the strong debut.” Reuters wrote that ZoomInfo “struck a chord with investors,” and GeekWire cited “this blockbuster IPO.” ZoomInfo’s shares variously “soared,” “skyrocketed,” or just plain “rocketed,” depending on the headline of universally positive reviews that underscored the high spirits.

As a business, ZoomInfo won praise for good reason. Its cloud-based platform that generates leads for finding new customers is a big hit with its clients. The offering made billionaires of its visionary founders, David Schuck and Kirk Brown, and its $19-plus billion market cap as of June 9 attests to investors’ confidence in its prospects for achieving strong growth and profitability.

But measured by what an IPO should do—raise big money at the lowest possible …

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