Join Craig Corbett, Principal at Publicize & Company, as discusses the best ways for new businesses to promote their businesses, get media attention, and reach the right audiences.

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Want to get the news out there about your new business but unsure where to start? Join us for our live webinar with Craig Corbett, Principal at Publicize & Company, as discusses the best ways for new businesses to promote their businesses, get media attention, and reach the right audiences. 

Key takeaways: 

  • Different tactics to raise your brand visibility and reach the right audiences 
  • The importance of storytelling and content marketing
  • What the media are really interested in and what not 

Register Now

Craig Corbett is Principal at Publicize & Company, the leadership communications consultancy branch of startup PR agency Publicize. Starting off his career as a journalist, Craig joined the Publicize team in 2015 and has since worked with Fortune 500 companies, global startup organizations, and hundreds of startups and scaleups, helping them develop communications strategies that help them meet their growth goals.

Attempting to forecast the path of the American economy right now is like peering into a dark well — nobody knows how deep the hole goes.

Even Jamie Dimon, CEO of JPMorgan Chase and veteran prognosticator of all things financial, is flummoxed. As head of the financial system’s bellwether, a bank with $3.2 trillion in assets that serves almost half of U.S. households and a wide swath of its businesses, Dimon has a unique vantage on the world’s largest economy.

“The word unprecedented is rarely used properly,” Dimon said this week after JPMorgan reported second-quarter earnings.  “This time, it’s being used properly. It’s unprecedented what’s going on around the world, and obviously Covid itself is a main attribute.”

More than four months into the coronavirus pandemic, the financial damage wrought by the outbreak has yet to fully register. Take JPMorgan, for instance: The bank added $15.7 billion to reserves for expected loan losses in the first half of this year. But second-quarter loan charge-offs in its sprawling retail bank actually declined 3% to $1.28 billion, or roughly the same level seen before the virus.

That’s because the $2.2 trillion CARES Act injected billions of dollars into households and businesses,

For Adam Dell, Marcus—Goldman Sachs’s consumer banking platform—is better equipped than most to deal with the banking industry’s new, post-COVID-19 normal.

“There’s been a profound acceleration in the adoption of digital [banking] tools by consumers,” Dell, head of digital product management at Marcus, told Fortune on Wednesday in the wake of Goldman Sachs’s impressive second-quarter earnings report. “There’s a large segment of the population that has shifted from, ‘I want to go into a branch to be able to see my money,’ to, ‘Wait a minute—I think it’s better if I do this in a digital fashion.’”

That’s exactly the shift that Marcus is looking to address, given its branchless, online-only approach to consumer banking. Since launching nearly four years ago as investment banking giant Goldman’s foray into the consumer market, Marcus has grown its footprint with an array of product rollouts and acquisitions. Those include products like no-fee personal loans, savings accounts with comparatively high yields, as well as its 2018 purchase of personal finance startup Clarity Money—which Dell (the brother of Dell Technologies founder and CEO Michael Dell) founded and where he served as CEO before moving to Marcus as part of the acquisition.

So far, the approach …

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Walmart is reportedly planning to debut a $98 annual subscription service called Walmart+ that includes unlimited same-day delivery and discounts at its gas stations. Walmart+ would be a direct competitor to Amazon Prime. And it would cost $21 less per year than Prime. 

The Bentonville, Arkansas retailer has spent years and billions on investments in e-commerce in an attempt to leverage its more than 4,700 U.S. stores to challenge Amazon. Walmart+ heats up the showdown between the No. 1 ranked Fortune 500 company (Walmart) and the No. 2 ranked company (Amazon). 

Will Americans pay for the new Walmart service? To find out, Fortune and SurveyMonkey polled 2,717 U.S. adults between July 13 and 14.*

The data points to Walmart+ having a strong launch. Among U.S. adults, 27% say they’re likely to subscribe to Walmart’s $98 annual subscription service. That could mean tens of millions of signups.

And Amazon Prime could lose droves of members to Walmart+. Amazon Prime members (31%) are more likely than all U.S. adults (27%) to say they’ll sign up for …