Got a great new business idea but struggling to nail down your branding and mission? 

Join us for our live webinar with Paul Charney, CEO of Oakland based creative agency Funworks as he discusses the best ways to approach branding, sell customers your dream, and integrate feedback into the branding process from step one. 

Key Takeaways: 

  • The first step in the branding process should always be the ‘why’ 
  • Why logos and naming should not be the first step in the process 
  • How to bring outside opinions into the creative process from day one

Complete the registration form to watch now!

About the Speakers

Paul Charney is co-founder and CEO of Funworks, an Oakland based creative agency built around collaboration and design thinking. Funworks work with companies from Fortune 500 to startups, incorporating sketch and improv comedians into the creative and branding processes in an activity they have coined ‘Funmentum’. Before launching FunWorks Paul had a 20-year career in branding and advertising and is one of the founders of Killing My Lobster, a sketch comedy troupe in San Francisco.

*Based on our best-selling book, Start Your Own Business, we have launched a new on-demand start-up course, providing you

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Japanese telecom giant SoftBank has been known for its outsized bets in venture capital.

Now it’s diversifying. On Tuesday, SoftBank said that it is establishing an asset management subsidiary with $555 million to invest in about “30 highly liquid publicly listed stocks,” though Bloomberg reports that the subsidiary is targeting more than $10 billion and may rise beyond that.

In particular, SoftBank CEO Masayoshi Son says the subsidiary has already invested in the likes of Apple, Amazon, Netflix, and Facebook

It’s a notable roster. It’s all about tech—an area SoftBank’s Vision Fund has been heavily focused on—and the investments are much safer bets compared to its Vision Fund companies. They don’t exactly take advantage of the market dislocation that some firms, such as those in the travel and leisure space, are facing. It really is, as SoftBank puts it, about the high liquidity—which makes sense at a time when the company is shedding assets. 

That said, we don’t have full insight into the subsidiary’s investments, given the vehicle’s unusual financing structure that can stop SoftBank’s name from appearing in public records, per Bloomberg.

And I say diversification because Son is not characterizing it as an about-face …

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Good morning. David Meyer here in Berlin, filling in for Alan.

The British government is arguing with ice cream.

Surreal, yes, but the subject of the argument is deadly serious: it’s about migrants who crowd into small boats to cross the English Channel from France. After Home Secretary Priti Patel on Monday pledged to make these dangerous crossings “unviable,” Ben & Jerry’s U.K. took to Twitter to take her to task.

“Hey @PritiPatel we think the real crisis is our lack of humanity for people fleeing war, climate change and torture,” a thread from the ice cream brand began. Ben & Jerry’s went on to note that “the U.K. hasn’t resettled any refugees since March, but wars and violence continue.”

It seems Ben & Jerry’s tweets rattled the government, because someone in Patel’s department, the Home Office, briefed the BBC that the firm’s ice cream was “overpriced junk food.” James Cleverly, a lawmaker from Patel’s Conservative Party, tweeted: “Can I have …