American Airlines passenger planes crowd a runway where they are parked due to flight reductions to slow the spread of coronavirus disease (COVID-19), at Tulsa International Airport in Tulsa, Oklahoma, U.S. March 23, 2020.

Nick Oxford | Reuters

American Airlines is preparing to scrap flights serving two-dozen medium and small cities as the expiration of federal coronavirus aid that placed restrictions on carriers from cutting service approaches, according to an executive at the carrier.

Airlines are required to maintain minimum levels of service through Sept. 30 under a $25 billion federal aid package that also prohibited layoffs through the end of the third quarter. American was granted $5.8 billion in support under the program.

The deal was meant to preserve both jobs by providing payroll assistance and air service around the country, even though most planes were flying with a fraction of their normal passenger loads. Regulators allowed airlines some exemptions in service.

The new cancellations for up to 30 destinations could show up in fall schedules as early as next week, the American Airlines executive told CNBC. The person asked not to be identified because the changes haven’t been finalized yet.

Airline labor unions and executives from carriers themselves


13 min read

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There is no one-size-fits-all marketing strategy for businesses. Your product and target customers aren’t the same as everyone else’s, so why would you promote them in the same way? Marketing allows your business to build and maintain long-term relationships with your audience. It’s not a “set and forget,” but an ongoing strategy to help you consistently reach people. A solid marketing strategy informs, engages, sells, and evolves

Marketing is not just advertising. You can’t rely solely on online ads and websites to see real traction. Nor can new startups dive right in without doing the legwork first.

“Marketing significantly influences the overall ‘likeability’ of a business,” says Rachel Sheppard, director of global marketing at Founder Institute. Particularly for emerging companies, it’s essential that you make a good, lasting impression, and start getting leads in—be they optimal or unideal.

With that in mind, here’s how to market your new business, with a few tips from the experts.

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course 

First, define your brand and customer.

Before you start any type of

Startup accelerators work great for most startups. But not for female founders. 

This is something I’ve intuited for years. So many experiences have driven that lesson home: The time I found myself unable to even consider most accelerators because I couldn’t afford to leave my family for three months. The time I attended a demo night and out of a dozen or so companies there was only one woman on a team slide—and her title was “Executive Assistant.” The times—and there have been many—when members of our community who are going through top accelerators themselves share their experiences with me: their struggle to fit in; their struggle to keep up with the hustle-and-play-hard environment; their struggle to fundraise despite the programs’ genuine best intentions to help them. 

A study published earlier this year by the International Finance Corporation, a subsidiary of the World Bank, confirms what I’ve long suspected. The pollsters found that all-male teams went on to raise 2.6 times more money after completing an accelerator compared to startups who do not attend a program, while female-founded teams that completed accelerators saw no uplift at all.

Accelerators have the power to be a great democratizing force in venture capital, but this promise …

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Buongiorno, Bull Sheeters. The August rally has been truly impressive. The S&P 500 has gained ground on all but one trading session this month. Alas, this morning investors have hit pause on equities, with U.S. futures slightly down, and Europe and Asia mixed.

Let’s check in on the action.

Markets update

Asia

  • The major Asia indexes are mostly higher with Japan’s Nikkei up 1.8% in afternoon trade.
  • Facing a potential U.S. ban, Tencent Holdings, operators of the popular WeChat messaging platform, is trying to placate investors that any impact on the business would be a narrow one. Conversely, any ban could inadvertently hit Apple’s $44 billion China business pretty hard.
  • Saudi Aramco has vowed to meet its commitment of paying out $75 billion in dividends this year despite a huge drop-off in revenues and a rising debt pile. Unless crude prices rise significantly, that strategy isn’t a viable one, analysts tell the Financial Times.

Europe

  • The European bourses sank at the open, with London’s FTSE down 0.9% in the