Businesses succeed by solving real problems. Here’s how to determine what problems you can solve to make your new business a success.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound

All businesses succeed by solving real problems. But most people have no idea where to start. How do you pick the products or services you’ll turn into your problem-solving enterprises?

Here’s an idea I can roughly guarantee: Look at the work you’ve done in the past. Where were the choke points? What were problems people avoided because of the work you did?

No matter how you spent the first part of your life and career, you’ve learned to be good at something. It can be anything from gardening in small spaces to designing fire safety systems. We all have a specialty. This doesn’t mean you have to be the world’s authority on a subject; it just means you can talk competently about solving problems in that niche of the world.

The goal of your startup’s marketing efforts will be to find a sufficient

Join us as we cover simple steps to launch your own side hustles or alternative revenue streams to earn extra money or cover expenses during this time.


2 min read

Opinions expressed by Entrepreneur contributors are their own.


In the midst of the COVID-19 crisis, many people are looking for side hustles or alternative revenue streams to help them earn extra money or cover expenses. But they often don’t know how to start their side hustle journey.

Join us on April 9 at 12PM EST as our expert Kim Perell guides you through her 3 SIMPLE STEPS to start your side hustle. Kim is an award-winning entrepreneur, bestselling author, tech CEO and angel investor. She loves to help aspiring entrepreneurs achieve success, and is a strong believer in paying it forward.

Register Now

About our Speaker

Laid off from her first job at an internet startup, Kim began her journey as an entrepreneur from her kitchen, becoming a multi-millionaire by the time she was 30, and selling her last company for $235 million in 2014.

Kim has been named one of AdAge’s Marketing Technology Trailblazers, Business Insider’s Most Powerful Women in Mobile Advertising, is an Ernst &

Surviving launch day doesn’t mean you’re out of the woods. In fact, your greatest pitfalls might lie ahead.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Starting a business offers all sorts of pitfalls. Big ones, like running out of cash or running into legal issues, are hard to ignore. But in the midst of the long nights, major decisions and mountains of paperwork, it’s easy to miss little things that can make a major difference in the long run.

Keep an eye out for these missteps as you endeavor on your newest venture.

1. Failing to do research

A CBInsights study shows that 42 percent of startups fail because they don’t address a market need. Tackling a problem that’s interesting to solve may be fun, but it isn’t a path to success.

Before you invest in your business idea, ask yourself what problem your service or product is solving. Then, discover through research whether that problem is common enough — and painful enough — for consumers that it warrants a solution.

Don’t guess; use tools like surveys and focus groups to go directly to customers. Get at least a few dozen responses before

Follow these steps to find out what your insurance will and won’t cover during this crisis.


3 min read

Opinions expressed by Entrepreneur contributors are their own.


For weeks now, we’ve all watched the COVID-19 virus spread across the United States and throughout the world. The impact it’s had on the economy has been devastating — and we haven’t seen the worst of it yet. Many industries, like retail, manufacturing, entertainment, hospitality and technology, will face an uphill battle for months, if not years. It is unlikely that any of us — big and small businesses alike — will come out of this thing unscathed, which is why many of us will be turning our property and business interruption insurers for help. 

Talk to your insurer 

Many insurance policies and endorsements cover losses due to business interruption. Sure, we can all agree that COVID-19 has seriously interrupted business in America. That’s the easy part. But the real question is whether or not insurers consider the virus to be “physical damage.” In essence, it’s that delineation that triggers the business interruption clause in an insurance policy, which explains why this is such a hot topic right now in 

COVID-19 has given us the perfect time to learn a skill or launch a new career.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


This article was written by Mike Peters, founder of the Yomali group of companies, XPRIZE Foundation board member, and an Advisor in The Oracles.

We’re in the midst of a difficult time in history. The COVID-19 pandemic is causing a health crisis, and both the economy and jobs are suffering as a result.

While many of us can work from home, others cannot. But if a silver lining exists, perhaps it’s this: Now is the perfect time to learn a skill or launch a new career. Affiliate marketing gives you that opportunity.

So I spoke with Anna Gita, CEO of MaxWeb, our affiliate marketing network. Here she explains how to start a potentially lucrative career by working from home as an affiliate marketer.

What is affiliate marketing?

Affiliate marketers are “traffic partners” who help online companies get customers and are paid a commission for every sale they send to a brand’s website. You can work with big brands like Victoria’s Secret and small brands that sell

Entrepreneurs think they’ll provide that extra “oomph” to their business. The opposite may often be true.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Shortly after I first moved to San Francisco, I was sitting outside Peet’s Coffee in Palo Alto and speaking with my then-co-founder about accelerator programs. We were eager to get into one of the most prolific accelerators in Silicon Valley because of the instant brand recognition and investor connections it would provide. 

“If we can get into 500 Startups, it can really take us to the next level,” he said. “We can raise at least $1 million at a valuation over $6 million. We just have to give away 7 percent of the company.” 

I responded bluntly: “Is it worth it?” 

“If we get the results, then yes,” he said, before lobbing one more comment, somewhat anticipating my reaction: “It’s going to be worth it. It’s going to work. I think it’s going to work.”

I could not help but investigate further and started to discover that there’s a lot more to accelerator programs than meets the eye.

In the years since, accelerator programs have proliferated around the country and