9 min read

Opinions expressed by Entrepreneur contributors are their own.


With many people across the globe witnessing COVID-19 negatively affect their finances and way of living, studies show that consumers are starting to be more mindful about their spending. 

With this in mind, starting a food or consumer products business in a downturn may seem like a risky endeavor. After all, as consumers tighten their belts they also tend to “trim the fat” when it comes to goods deemed non-essential. As such, one would assume that healthy foods, toiletries, or self-care products—some of the most popular product groups in these verticals right now—would be some of the first sacrifices made. 

However, as someone who launched a healthy meals delivery business during the last recession—during which we witnessed our greatest period of growth and were acquired—I know that there is plenty of potential for businesses that are creative and adaptable from the outset. 

Drawing from my own experience, and that of other successful entrepreneurs in the space, here are five tips for how to launch a food or consumer products business during a downturn:

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your


6 min read


In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)

Who are you and what’s your business? 

My name is Christopher Cargnoni and I’m the founder of Fresh Pawz, a pet dedicated to the streetwear culture. 

What inspired you to create this product?  

In 2017 I noticed younger and younger people walking around with dogs of their own. While I wasn’t yet ready to take on the responsibility of having my own dog back then, the family dogs I grew up with were a big part of my life. Being in the world my entire life, I’m super passionate about brand building and creating products that people can connect to, so I started to research the pet market. 

Related: The Couple Behind ‘Dogs of Instagram’ Started It as a Pet Project

Everywhere I searched there were articles about “ are redefining the pet industry!” or “Millennials are now the largest buyer of pets!”. Yet, when I searched for brands and products that would connect to


10 min read

Opinions expressed by Entrepreneur contributors are their own.


Branding isn’t just your logo and website design, it’s your experience, product, partners, and more. Branding a new venture takes work — you have to really know what your business stands for and ensure that people Inside and outside of your company know, too. In the modern age, a brand is increasingly shaped by how you act, not only what you say.

Think of branding as the interface between your business and customers. It helps you connect more meaningfully with them, tells your story, conveys your values, and should prompt certain feelings or responses from people. A brand distinguishes you from the crowd and can give you a competitive edge to go up against big players in your market.

For instance, the rideshare platform Lyft started at a time when Uber had already dominated the industry. Yet, through intelligent branding, Lyft created a persona that was the opposite of its competitor — it took on a “nice guy” image and is now valued at more than $24 billion.

Here, we ask experts about the essential building blocks in creating a unique brand for


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Have you ever found yourself getting caught up in all of the “how to get motivated” information out there? A quick search of “how to be motivated” brings up over 200 million results, in addition to scores of subtopics like “how to stay motivated” and “how to motivate yourself.”

So why don’t I use motivation? Let me share a story to illustrate. 

Several years ago, I was a keynote speaker at a conference for a network marketing company. After my presentation, one of the top leaders of the company came up to me and said: “Noah, I took six pages of notes while I was listening to you speak. That was one of the best presentations I’ve ever heard.”

 I thanked her, then she said something that I’ll never forget. She said, “But there’s something wrong.”

Uh oh, I thought. Here it comes.

She said, “In our program, it says you’re a motivational speaker. But you’re not a .”

“Really,” I said. “What am I?”

She said, “You’re not a motivational speaker. You’re a motivating speaker.”

I said, “Wow, that’s very interesting.

Thinking of launching a food or consumer products business? Join us for our live webinar with Kuda Biza, Co-Founder & Chief Marketing Officer of Nunbelievable as he discusses the challenges and opportunities of launching a food/consumer products business.  

 

Key takeaways: 

  • The importance of “testing & learning”
  • Identify your “super power”
  • Fall in love with your dream customer

Complete the registration form below to watch now!

About the Speakers

Kuda Biza is the Co-Founder & Chief Marketing Officer for Nunbelievable, a Loeb.nyc backed impact baked goods startup fighting hunger in the US. Before joining Nunbelievable, Kuda worked in various innovation and e-commerce roles at Newell Brands (NYSE: NWL) – a leading global consumer goods company with well-known brands, including Sharpie®, Crock-Pot®, and Yankee Candle®.  While there, he managed a $75M e-commerce business and also launched a meal delivery subscription business. He has also successfully built six businesses and a non-profit from scratch. Kuda is an active public speaker and has given addresses at more than 40 institutions in 4 countries including Harvard and the United Nations, inspiring audiences to take action, achieve dreams and impact social change through purposeful entrepreneurship. He is also the author of


5 min read

Opinions expressed by Entrepreneur contributors are their own.


If you’re like most people, you have at least one hobby that keeps you busy and helps you stay entertained outside of working hours. You might practice woodworking, paint abstract art, improve your flexibility with yoga or chart the patterns of stars in the night sky.

With your entrepreneurial mindset, it’s tempting to think that there’s some way to make from this hobby, in addition to bringing you personal enjoyment. But does your hobby really have potential?

You might be surprised to learn the answer.

Monetization options

For a business to be successful, it needs to have a way to make money. Even if you’re pursuing this mostly because of your passion, you’ll still need a stream of income to offset your costs and keep the business running.

Accordingly, you’ll need some way to “monetize” your hobby. There are a few possible options here:

  • Production. One of the most straightforward options for hobbies that involve physical production is selling the physical goods you create. You can sell your art, your crafts and your structures for a price that exceeds your costs. Thanks to