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No company is unaffected by this crisis, but some are better off than others. I spoke Monday to Dan Springer, CEO of e-signature company Docusign, to find out how business is and how he’s dealing with the emergency.
Docusign charges businesses for electronic transactions, like purchase orders or contracts. Customers buy “capacity” in bulk. Springer says that because his company already was serving the “digital transformation” trend now being accelerated by the temporary end of face-to-face business, it has held its own so far. Of course, he’s concerned there will be customers who put all spending on hold. “We’ve seen a little, little bit of that,” he says. At the same time, customers like banks and government agencies, not traditional work-from-home environments, have stepped up purchases.
Even an all-digital business must cope. Weeks ago, the company converted its internal sales kickoff meeting and then its external customer conference to virtual events. Shortly after that it suspended all travel that didn’t involve customers. (Emily Heath, the company’s chief security and trust officer, had …