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In franchising, most companies know how to prepare for seasonality, employee turnover and economic downturns. But no systems have had to face the breadth and depth of the economic impacts of our current and uncertain times.

The good news? will rebound eventually, and given an extended, months-long lead-to-sale timeframe, franchisors can start preparing their organizations and ramping up their lead generation efforts right now.

Three core factors will primarily contribute to this resurgence, and they’re the same factors that drive franchise sales, in general, no matter the state of the : people, capital and resources.


The unemployment rate is expected to average close to 14 percent for the second quarter of 2020, and it may reach 16 percent for the third quarter before beginning to decrease slightly beginning in Q4. Even many of those who have not lost their jobs yet are underemployed or looking over one shoulder to see if they will be the next to go. 

One of the reasons franchise sales have traditionally fared well during a down economy is that unemployment or underemployment often spurs people to

Men work at a distribution station in the 855,000-square-foot Amazon fulfillment center in Staten Island, New York.

Johannes Eisele | AFP | Getty Images

The coronavirus pandemic has tested the patience of Amazon shoppers, as many of the perks they’ve come to expect from the website, such as free, two-day shipping and an endless library of affordable products, are no longer guaranteed. 

It’s easy for consumers to point the finger at Amazon for out-of-stock notices, far-off delivery dates and higher prices.

But Amazon and the sellers that supply the products on its site are not entirely to blame.

Amazon has been combating coronavirus-related issues on multiple fronts for the past several months. It was hit with a surge of online orders in March as shoppers were panic buying essential items on its site. At the same time, Amazon was policing a widespread price gouging problem and its grocery delivery services were buckling under the weight of online orders.

By mid-March, Amazon made the decision to prioritize shipments of household items and medical supplies at its warehouses, while vastly limiting who could sell goods like face masks and sanitizer, which left many sellers in the lurch. 

Last month, Amazon started allowing