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The continued spread of COVID-19 has frustrated many business owners and investors by preventing them from selling to customers as they normally would. Unfortunately, it’s becoming increasingly clear that social distancing measures aren’t likely to abate anytime soon, particularly since a lackluster government response has exacerbated the virus-related issues. Business owners everywhere are therefore being compelled to ensure the continuity of their commercial enterprise during the lockdown, but this is easier said than done.
Ensuring your business remains open is going to be difficult, but not impossible. From focusing on the health and hygiene of your operation to pivoting to digital mediums, here’s how to ensure business continuity during the coronavirus lockdown.
Are you essential?
If you’re an essential business that society desperately needs to remain open, there’s a good chance you’ll be able to ensure the continuity of your business during this lockdown, even if it’s created serious challenges to how you would normally operate. Even non-essential businesses can survive this difficult period if they play their cards right, though that will involve special challenges that essential businesses and their owners need not worry about.