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An employment crisis for older workers is looming. We are facing an upheaval in work options like no other in our lives. We can’t wait for the cavalry. It’s not coming. How you position yourself for what’s coming — how you optimize your position in the — will be critical to how you live through it.

We need to create independent platforms for generating work and income on our own terms. A late-career of your own may be just the right solution for you. If you are considering your own small business, there are ways you can plan resiliency into your model. Ask yourselves: How can we be proactive and position ourselves to take advantage of as many options as we can? You need to create your own solutions, ones that have value to the communities and markets you love. You need to incorporate market optimization.

But what is market optimization, and how do you build it into your startup? Market optimization is the work you do to make yourself known to the world as a vendor of services or goods that advance

Six days into stay-at-home orders in New York City, the epicenter of the novel coronavirus pandemic in the U.S., a third-grade class for Alex Freidus’s 8-year-old son started with an unusual step: a click.

Her son’s classmates and teacher appeared on the screen, smiling and waving and staring at things outside the frame. The morning group check-in, hosted on the popular virtual conferencing tool Zoom, was an attempt to approximate the social interaction the children were used to enjoying in person. During the session, which lasted just under an hour, the teacher asked the students about how they were feeling and what they had been up to at home. Every child had the opportunity to speak. Then the teacher laid out virtual lesson plans for the rest of the week.

Later that night, at the dinner table, Friedus mentioned to her son that virtual sessions would be the new routine. He frowned. “I do not like that,” he said. “It’s hard. And I don’t want to see my friends if I can’t play with them.”

In the weeks since, Freidus has negotiated with her son to get him to engage with the lessons she thinks are most critical for …

The U.S. economy’s descent into a crisis certainly looks like a straight line down. What shape the recovery might take on the way up is an entirely different story.

As economists try to make sense of what a recovery might look like, the only real certainties have been an unpredictable virus, dismaying data, and massive (yet improving) unemployment numbers in the near term.

While unemployment modestly ticked down to 13.3% in May, it skyrocketed in April, hitting 14.7% (and many suspect it was even higher), as over 42.6 million Americans have filed for unemployment since shutdowns began. GDP for the first quarter shrank by 4.8%, with what Wall Street uniformly touts will likely be the worst quarter—the second—still to come. That has led to economists and analysts predicting a much wider variety of lettered and shaped recoveries than we have typically seen in past recessions.

The V crowd

But as the economy begins to reopen (and equity markets have bounced nearly 40% off their March lows), some firms like Morgan Stanley and Credit Suisse in recent weeks still see a V-shaped recovery in the economy or market as a possibility. For one, Michael Wilson, chief U.S. equity strategist …