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You’ve had a great business idea, you’ve already developed your target customer and determined the size of your market, and now you need to figure out how to reach your clients. You need to get there fast — if you drag your feet, you’ll fail to gain momentum while eating up your capital and may watch your competitors fly right past you.

This is where many founders stumble. It’s hard to strike the right balance between getting your product to market quickly and taking the time to prepare yourself for a successful launch. 

Startups are agile and can rebound from mistakes easier than large corporations, but the competition is fiercer. So if you don’t get a head start going to market, other businesses may end up dominating your niche even with an inferior product, just because they did beat you to the punch.

But you can’t sprint to market for the sake of speed. If you don’t prepare properly, there’s a good chance you won’t achieve product-market fit: the sales won’t come in, no-one will refer you to their friends and neither investors nor

Jeremy Siegel

Scott Mlyn | CNBC

(This story is for CNBC Pro subscribers only.)

Widely-followed finance professor Jeremy Siegel said technology stocks will continue to benefit from a long-lasting shift towards online behavior brought on by the coronavirus pandemic. 

“This pandemic is going to change things forever,” Siegel said on CNBC’s “Squawk Box” on Tuesday. “The shift towards digital, the shift towards tech, is permanent.”

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When she got on an airplane last Monday, Hilary Macatangay wasn’t planning to gamble with her health. Given the ongoing coronavirus pandemic, the design and marketing consultant showed up at the airport in El Paso wearing swim goggles and two masks layered over one another, ready to board the first of her two American Airlines flights home to Michigan.

To her dismay, as she made her way back to her seat in the 20th row, she realized it would be virtually impossible to maintain social distancing on the plane: Passengers filled every row including the middle seats; as far as she could see, only one place appeared to be unoccupied.

American Airlines had offered travelers up to $250 to switch to a different flight that “has more space” ahead of departure, but Macatangay had an appointment she couldn’t miss.

“I was mildly shocked,” she says. “We were sardines.”

American Airlines announced last week it would begin booking flights to 100% capacity, beginning Wednesday, July 1, up from the 85% limit the air carrier had instituted during the global health crisis to reduce the risk of the virus spreading in flight. But many passengers who’ve flown in recent weeks report that …

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Good morning.

It’s been a roller coaster of a year for all of us. But for Airbnb, the peaks, dips and spins have been especially stomach churning. The company started 2020 as the markets’ darling—top of everyone’s list for IPO of the year. By the end of March, “I was reading stories questioning: would Airbnb even exist?” says CEO Brian Chesky. “It took me 12 years—me and my partners—to build this business, and we lost most of it in four or five weeks.”

And now? Chesky spoke with Ellen McGirt and me on this week’s episode of Fortune’s Leadership Next podcast, and had a kind of ‘pinch me’ tone describing the current state of his business:  

“We were expecting this storm to go on for years. And something remarkable started happening. At the end of May and early June, we did more business in the United States than at this time last year… [People] don’t want to get on planes, they don’t want to cross borders, they don’t want to travel on business, they don’t really want to go to