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Per usual, brands like , , , Hermes and H&M were some of the most popular in 2019. What about 2020, though? In spite of new, obvious obstacles, with the right and , a new online clothing company could rise to the top of the pack this decade.

Start with a sound business plan

If you look on pretty much any site that offers new business advice, one of the top suggestions listed is to create a business plan. Making a plan may sound uninteresting, but it’s one of the most necessary aspects of launching a successful ecommerce clothing brand.

A well-written business plan is essential, especially if you need to find investors and lenders. It’s also necessary for you to understand your short- and long-term goals and make sure you stay on track.

You’ll need a well-designed pricing structure

First things first, figure out your per unit (CPU). You’ll also want to look at the other fixed of running your business, like website maintenance and employee expenses.

After you’ve done the math, aim for your

After dropping its bid for Grubhub, Uber is now reportedly seeking to acquire food delivery company Postmates.

But Postmates is not making the process straightforward. A blank check company led by investment banker Michael Klein has reportedly made an acquisition offer to the company — and Postmates has very much sought to take matters into its own hands: Though interest in the company had waned pre-pandemic, it is now reportedly reviving plans for an initial public offering in a move that could give Postmates a different benchmark on pricing and put pressure on buyers… if public market investors land on its side.

Postmates was last valued at $2.4 billion in September.

At any rate, consolidation in the food delivery market has been a long time coming, even pre-pandemic. The trend will continue, whether or not Postmates decides to sell.

What now, stimulus? There was a mad dash for the first round of the Paycheck Protection Program aimed at keeping the lights on at small businesses. So who would have expected cash would be left on the table? 

Except that’s what happened: Some $130 billion of the program was still waiting for applicants even while it expired yesterday, on …

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Uber Technologies is reportedly in talks to buy Postmates for $2.6 billion, just a month after a proposed takeover of Grubhub fell through.

If combined, Uber Eats (22%) and Postmates (8%) would have a meal delivery market share of 30%, according to Second Measure data. That would be greater than Grubhub (23%), but still behind DoorDash (45%).

Food delivery apps like Uber Eats, Postmates, and Grubhub are all unprofitable. So why then is Uber Technologies—which is unprofitable and quickly burning up its billions in cash reserves—so hungry to add another unprofitable food delivery platform?

As Uber’s ride-hailing business sinks during the pandemic, it has been forced to lay off thousands of employees. But food delivery is actually benefiting from stay-at-home orders and the closure of most dine-in options. So it has no choice but to double down on meal delivery.

Since the onset of the pandemic, 23% of U.S. adults are ordering more from these platforms, according to a Fortune and Civis Analytics survey of 2,045 U.S. adults from May 22 to 27*. …

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Good morning.

I spent an hour yesterday listening to a baker’s dozen of CEOs talk about how their company’s purpose has helped guide them through crisis. Three months ago, I had wondered whether the economic downturn would force business leaders to focus all their attention on the bottom line, and abandon broader goals. But this group, assembled by Fortune and McKinsey, insisted the crisis has done the opposite. They may not represent every CEO, or even the majority. But their passion is an indication that something different is afoot in business leadership. Some excerpts:

“I think the number one constituency that I serve is my employees, because I think the only sustainable advantage that a company has is the talent and passion of their employees. If you put employees first—and employees come to companies that have an inspiring mission and values—then you will serve customers better, and, ultimately, shareholders.”

—Dan Schulman, CEO, PayPal

“For Best Buy, this journey started by saying out loud: ‘The purpose of this company is not to make money.’ It is imperative to make money, but