These entrepreneurs took the leap when times were tough – and found new ways to succeed.
4 min read
Serve customers first. Charge them later.
Still, Safira saw an opportunity ahead of her. “We were two days into quarantine, and my team and I got on a video call to think of a new way to provide care,” Safira says. “Because right now, people need mental healthcare.” Over eight days, they built a digital platform to serve New Yorkers, and launched it on March 27. The price: free through May. That way, they could reach as many women as possible and start a relationship that could develop down the line. “This platform and this crisis are bringing out a very open and vulnerable side of people,” says Safira. “And our therapists are here for them.”