These entrepreneurs took the leap when times were tough – and found new ways to succeed.

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July 2020

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Serve customers first. Charge them later.

Ariela Safira had big plans for April 7. That was when she’d open the doors to Real, her women-­focused studio in . But by the big day, lockdowns had begun.

Still, Safira saw an opportunity ahead of her. “We were two days into quarantine, and my team and I got on a video call to think of a new way to provide care,” Safira says. “Because right now, people need mental healthcare.” Over eight days, they built a to serve New Yorkers, and launched it on March 27. The price: free through May. That way, they could reach as many women as possible and start a relationship that could develop down the line. “This platform and this crisis are bringing out a very open and vulnerable side of people,” says Safira. “And our therapists are here for them.”

Related: 4 Tips for Starting a Business in an Economic Downturn

Become part of people’s

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Investors cheered Uber’s $2.65 billion acquisition of Postmates Monday, bidding up the buyer’s shares by 6%. That rise was an endorsement of the deal, perhaps, but also a reflection that Wall Street values cost cutting. The company said it can take out $200 million in costs once the deal closes next year.

There’s the expression “horses for courses,” and Dara Khosrowshahi, the CEO of Uber, is a dealmaking horse on an industry-consolidation course. He cut his teeth at Allen & Co. and helped build Expedia into an M&A-fueled collection of online travel brands. Now he is running the same playbook at Uber. Its food-delivery business is the only pandemic-resistant line it has, so after failing to buy Grubhub, he’s adding Postmates to the stable. Uber is also in the process of buying Cornershop, a Latin American grocery delivery business.

Postmates was rumored to be going public itself, but that was far from certain. Indeed, Uber said it will provide “bridge financing” to Postmates until the deal is finalized. This means Postmates …

Good morning, Broadsheet readers! The WNBA will honor Black women killed by police, Amy Cooper faces a criminal charge, and Black women talk about facing racism at work. Have a good Tuesday.

– When work doesn’t work. Last month, the Broadsheet covered an Essence survey that asked Black women where they were most likely to experience racism. Their overwhelming answer? The workplace.

In this Fortune piece, Emma did some digging to try to flesh out why workplaces are so often hotspots for racist behavior—and to share the experiences of Black women who’ve been the targets of that behavior from their colleagues and bosses.

One of the factors that makes racism in the workplace so toxic is the lack of agency many people feel there. As marketing and comms professional Thokozile Kachipande told Emma, “If I were to go to a store or a restaurant and experience something that’s racist, I can choose to walk away,” she says. “The workplace is tied to your livelihood. You have to go there every day. You can’t choose to constantly walk away.”

What’s more, Black women may feel more constrained in how they respond to racism they experience at work, for fear that saying …

Good morning.

The biggest challenge in turning “stakeholder capitalism” from a public relations talking point into a true operating system is metrics. We know how to measure returns to shareholders. But how do you measure returns to “stakeholders”? And how do you hold companies accountable for delivering, or not delivering, those returns?

One group that’s been working on that question for over a decade is the B Lab, whose goal is to “balance purpose with profit.” It has developed a rigorous certification process for companies to become “B Corporations.” To date, mostly smaller companies have been certified—Patagonia, Ben & Jerry’s, Eileen Fisher. But earlier this year, Danone—a global food company with nearly $25 billion in revenues—announced it planned to become a B Corp by 2025, committing to specific goals for its impact on health, the planet, its people and inclusiveness.

We invited Danone CEO Emmanuel Faber to join us this week on our podcast Leadership Next, to talk about that decision. You can listen to the interview here. An excerpt:

We want Danone to become a B Corp because we believe that in the world in which we live, and certainly in the world we are entering right