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Starting an online business requires some planning. An entrepreneur needs to gauge demand, understand how SEO and digital ads work and know how to acquire customers cost-efficiently. If the formula works, the business can scale rapidly. As stated in the “Enabling Digital Entrepreneurs” report by World Bank Group, “many digital entrepreneurs are ‘born global’ and have the ability to grow and scale across borders very quickly.”
Online spending has skyrocketed in recent years, and continued growth is likely as people continue to stay home, which “creates huge opportunities for internet stores,” says Mathieu Jang in an interview. He’s the co-founder of Affiliate Institute, a Las Vegas-based digital marketing training firm that helps members grow revenue online.
Jang created a 12-week accelerator program that optimizes students’ affiliate-marketing practices. Aside from the technical aspects of ecommerce, he says it’s critical to have the proper mindset and remove notions of a personal limitation: “The world doesn’t happen to successful marketers. Top performers happen to the world.”
In the U.S., ecommerce now represents 16 percent of all retail sales, according to the Commerce Department. And Amazon.com