The CEO and co-founder of the startup Sendoso talks about how his sales experience inspired him to create the leading sending platform.

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Kris Rudeegraap is the CEO and co-founder of Sendoso, a “sending platform” that helps sales teams deliver gifts and items to customers and potential customers. Rudeegraap talks with #ThePlaybook host David Meltzer about the ’s initial inspiration, its evolution, notable examples of how customers have used the platform and advice for entrepreneurs.  

Rudeegraap describes how he came up with the idea for Sendoso as the result of 10 years in sales. He talks about the platform’s early development and how he used pen and paper to design the product and address the challenge he had experienced, of trying to break through and digital noise to reach customers.

Rudeegraap talks about how his and his co-founder’s sales experience also helped build momentum early on as they brought on clients, recruited talent and leveraged customer conversations to improve the product.

Rudeegraap also mentions several different uses of Sendoso, including

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When it comes to forecasting trends in one’s business, The Howard Hughes Corporation is practicing what it preaches.

Last year, the publicly-traded real estate development firm announced that it would move its headquarters from Dallas to The Woodlands, Texas—the master-planned community of more than 100,000 residents, located in the suburbs of Houston, which Howard Hughes itself owns and operates. 

While the company holds a diverse portfolio of residential and commercial real estate in both urban and suburban areas across the U.S., it is sprawling master-planned communities like The Woodlands that have fared the best during the ongoing coronavirus pandemic. Bridgeland, Texas—another of Howard Hughes’ communities, also located on the outskirts of Houston—set an all-time monthly sales record in May with 111 new home sales, according to the company. 

When Elon Musk floated moving Tesla’s headquarters from Silicon Valley to Texas or Nevada earlier this year, none other than Bill Ackman—the high-profile hedge funder who serves as chairman of the Howard Hughes board—publicly pitched Musk on the company’s “master planned cities” as a potential option.

These days, …

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It was in mid-March when the orders came to shut down stores.

For business owners like Brad Ruoho, who owns Minnesota-based toy store Legacy Toys, the pandemic was especially brutal. He founded the now-seven store company in 2012 in the Northwoods of Minnesota with a key focus: It’s “very interactive, hands-on, lots of stuff for the kids to do,” he tells Fortune. In fact, “In our first store, we had a full tree we built in the middle of the store and we built a saltwater aquarium.” Interactive installments like those feature prominently in Ruoho’s 7,500 square-foot store in the Mall of America—a way to entice kids to have “more hands on play, interactive play, rather than just all video games,” he says.

A shopper exits the Legacy Toys store at the Mall of America in Bloomington, Minnesota. Photo by Kerem Yucel/AFP via Getty Images
KEREM YUCEL—AFP/Getty Images

Three new locations had been open for less than a year when the order came to shut down. Ruoho’s employee count dropped from 80 to only four across …