Join Rachel Sheppard, Director of Global Marketing for Founder Institute, as she discusses how new businesses and startups can start building a marketing strategy.

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Got an amazing new business or product and need to start connecting with potential consumers? Join us for our live webinar with Rachel Sheppard, Director of global marketing for Founder Institute, the world’s largest pre-seed accelerator, as she discusses how new businesses and startups can start building a marketing strategy, creating a content strategy, and getting their brand out there. 

Key takeaways: 

  • The differences between B2B and B2C marketing strategies 
  • How founders can best get started with marketing on a budget 
  • Why content marketing is a startups secret weapon

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Rachel Sheppard is the Director of Global Marketing at the Founder Institute, the world’s largest pre-seed accelerator. Rachel manages the global advertising strategy and budget, lead generation, funnel management, brand recognition, and marketing team growth and development for FI’s global network including programs in 180+ cities

This is Fortune digital editor Andrew Nusca, filling in for Adam.

For years onlookers have compared Amazon, the famously profit-averse retailer (until it wasn’t), with Tesla, Elon Musk’s electric automaker.

It’s not difficult to see why. Amazon CEO Jeff Bezos has long maintained that investing in future growth is more important than hitting quarterly earnings targets, much to Wall Street’s chagrin. Amazon’s market value ballooned well before its actual revenues ever held a candle to that of rival Walmart; today, at 26 years old, Amazon has jumped every other company on the Fortune 500—our signature list of U.S. companies ranked by annual revenue—except one: Walmart.

Some could argue that Elon Musk has held similar sway over the Street. This month, Palo Alto-based Tesla became the world’s most valuable automaker (at the moment, worth some $304 billion), overtaking Toyota, even though Tesla controls just a couple of percentage points in market share for global car sales. In 2019, Tesla sold 367,500 vehicles; the same year, Toyota sold almost 2.4 million.

But growth potential is a hell of a drug.

On Wednesday, Tesla is set to release its next quarterly earnings report, and though Wall Street analysts are mixed on the broader …

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Many in the U.K. were hoping that a key parliamentary report into Russian influence and disinformation would finally settle the question of whether Russia interfered in the Brexit referendum or not. After all, given Russia’s desire to weaken the EU, it had every motive to do so.

Sadly, the report—belatedly published Tuesday by Parliament’s intelligence and security committee—does not do that. It could not, because nobody in the government and intelligence services gave the lawmakers on the committee any assessment of Russian attempts at interfering in the referendum.

The committee reported that nobody in the government or British intelligence was watching out for Russian interference when the 2016 referendum took place, and nobody bothered to try spotting it after the fact.

And the government of Prime Minister Boris Johnson—one of the leading advocates of Brexit, and the U.K.’s former foreign secretary—is still refusing to conduct an inquiry.

“The U.K. is clearly a target for Russia’s disinformation campaigns and political influence operations,” the committee’s report read. “However…It has been surprisingly difficult to establish who has responsibility for what. …