Join Paul Charney, CEO of Funworks, as he discusses the best ways to approach branding, sell customers your dream, and integrate feedback into the branding process from step one.

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Got a great new business idea but struggling to nail down your branding and mission? 

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Key Takeaways: 

  • The first step in the branding process should always be the ‘why’ 
  • Why logos and naming should not be the first step in the process 
  • How to bring outside opinions into the creative process from day one

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Paul Charney is co-founder and CEO of Funworks, an Oakland based creative agency built around collaboration and design thinking. Funworks work with companies from Fortune 500 to startups, incorporating sketch and improv comedians into the creative and

Apple CEO Tim Cook delivers the keynote address during the 2020 Apple Worldwide Developers Conference (WWDC) at Steve Jobs Theater in Cupertino, California.

Brooks Kraft/Apple Inc/Handout via Reuters

Intel on Thursday said in its earnings report that it’s delaying its new 7-nanometer processors by approximately six months because internal testing has revealed the yield  — the number of processors that are acceptable from manufacturing — has fallen a year behind the company’s internal projections.

Intel’s 7-nanometer chips now aren’t expected until 2022 or early 2023, CEO Bob Swan said on a call with analysts Thursday. Meanwhile, top rival AMD is already selling 7-nanometer chips for PCs and gaming units. And Intel’s stock was punished by the news, falling as much as 17.1% in early morning trading Friday.

Intel’s new chip delay shows exactly why Apple is switching from Intel to its own chips for its Macs.

It’s a move that was announced during Apple’s developer conference last month. Once Apple makes the transition, which it says will take about two years, it will no longer need to rely on Intel’s product cycle — and delays — before it can deliver new Macs to the market.

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It was, as Yogi Berra used to say, deja vu all over again when Intel released its earnings last night. And not in a good way.

At first glance, the news looked good, even very good. Despite the coronavirus pandemic and low expectations from Wall Street, second quarter revenue jumped 20% to almost $20 billion and profits did even better, rising 22% to over $5 billion.

But hiding in plain sight at the top of the release, at the end of the fourth bullet point, was quite the line: “7nm product transition delayed versus prior expectations.”

That short sentence sent fund managers leaping to sell their shares, analysts pulling the rip cord on their ratings, execs at PC makers grabbing for their Tums and Rolaids, and likely more than a few folks at Advanced Micro Devices popping champagne corks. (This morning, Intel’s stock is down 14% in premarket trading and AMD’s is up 8%.)

Why such a reaction? Because it immediately brought back memories of another July earnings release. Back in …

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