• Start Up

    5 Expert Tips to Brand Your New Business

    August 4, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Branding isn’t just your logo and website design, it’s your experience, product, partners, and more. Branding a new venture takes work — you have to really know what your business stands for and ensure that people Inside and outside of your company know, too. In the modern age, a brand is increasingly shaped by how you act, not only what you say. Think of branding as the interface between your business and customers. It helps you connect more meaningfully with them, tells your story, conveys your values, and should prompt certain feelings or responses from people.…

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  • News

    ADT and BBVA are now part of the Alphabet as Google grows its influence

    Good morning, Term Sheeters. This is Fortune finance reporter Rey Mashayekhi, filling in today for Lucinda. Google is not letting a recent wave of antitrust sentiment—epitomized by last week’s much-hyped Big Tech congressional hearing—get in the way of its designs. A pair of announcements on Monday morning indicate just how wide-ranging the Silicon Valley giant’s ambitions remain. Most notably, Google unveiled a $450 million investment in home security provider ADT that picks up a 6.6{4bae5313c1ffa697ce99995897f7847f1ebf3bca0fb7c37396bb602eb24323d3} stake in one of the most recognizable names in electronic property security.  More important than the financials, the ADT deal gives Google an established vehicle through which it can deploy its Nest line of smart-home…

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  • Finance

    A running list of companies that have filed for bankruptcy during the coronavirus pandemic

    Our mission to help you navigate the new normal is fueled by subscribers. To enjoy unlimited access to our journalism, subscribe today. For some, the pandemic was a chance to open a new chapter. But for many businesses, the swift and stark economic shutdown led straight to Chapter 11. “We are seeing an acceleration in bankruptcies that is unprecedented,” James Hammond, CEO of New Generation Research, which runs BankruptcyData, previously told Fortune. For 2020, he says, “I’m pretty confident we will see more bankruptcies than in any businessperson’s lifetime.” Ranked by assets alone, says Hammond, the magnitude of bankruptcies this year has already surpassed that of 2008. Below is a running list…

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  • Leadership

    How Workday made its employees its top priority in the pandemic

    This is the web version of CEO Daily. To get it delivered to your inbox, sign up here. Good morning. If you want to judge the true tenor of a company, survey its employees. Do that at Workday, and you’ll find a truly exceptional organization. Year after year, the enthusiasm of employees at the cloud-based software company earn it a spot near the top of Fortune’s 100 Best Companies to Work For. Credit goes to CEO and co-founder Aneel Bhusri, who is this week’s guest on our podcast, Leadership Next (Apple/Spotify). A sign of his approach to business came shortly after the coronavirus hit. Workday was one of the first to send workers home,…

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