© Reuters. Ash Wednesday mass in St. Peter’s Basilica on the Vatican


By Philip Pullella

VATICAN CITY (Reuters) – Pope Francis led the world’s 1.3 billion Roman Catholics into Lent on Ash Wednesday, as they scaled again a centuries-old ritual to assist stem the unfold of the coronavirus.

Francis, who usually marks the beginning of the penitential season with an outside procession between two historical church buildings in Rome, as an alternative stated a Mass for about 120 individuals in St. Peter’s Basilica.

Throughout Lent, which ends with Easter, Christians are referred to as on to quick, observe extra good deeds, give alms, be near the needy and struggling, and quit one thing, comparable to sweets.

Final month the Vatican issued tips for Ash Wednesday within the COVID-19 period.

They stated clergymen ought to sprinkle ashes on the pinnacle moderately than rub them on the brow, put on masks and recite the standard “Bear in mind that you’re mud and to mud you’ll return” as soon as earlier than everybody moderately that to every congregant.

The pope himself, nonetheless, didn’t completely apply the brand new guidelines, generously dumping ashes on the crown of the heads of some cardinals

© Reuters. Japan’s Olympics Minister Hashimoto attends a information convention at PM Abe’s official residence in Tokyo

TOKYO (Reuters) – Japan’s Olympic Minister Seiko Hashimoto has emerged as the popular candidate to succeed Yoshiro Mori as president of the Tokyo 2020 organising committee after he stepped down final week, public broadcaster NHK mentioned.

The panel will ask Hashimoto if she needs to take the place, NHK added.

“I’m conscious of the report, however the committee is an unbiased physique that makes its personal determination,” the federal government’s spokesman, Chief Cupboard Secretary Katsunobu Kato, instructed a daily information convention.

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13 min read

Opinions expressed by Entrepreneur contributors are their own.

There is no one-size-fits-all marketing strategy for businesses. Your product and target customers aren’t the same as everyone else’s, so why would you promote them in the same way? Marketing allows your business to build and maintain long-term relationships with your audience. It’s not a “set and forget,” but an ongoing strategy to help you consistently reach people. A solid marketing strategy informs, engages, sells, and evolves

Marketing is not just advertising. You can’t rely solely on online ads and websites to see real traction. Nor can new startups dive right in without doing the legwork first.

“Marketing significantly influences the overall ‘likeability’ of a business,” says Rachel Sheppard, director of global marketing at Founder Institute. Particularly for emerging companies, it’s essential that you make a good, lasting impression, and start getting leads in—be they optimal or unideal.

With that in mind, here’s how to market your new business, with a few tips from the experts.

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course 

First, define your brand and customer.

Before you start any type of

Got a great new business idea but struggling to nail down your branding and mission? 

Join us for our live webinar with Paul Charney, CEO of Oakland based creative agency Funworks as he discusses the best ways to approach branding, sell customers your dream, and integrate feedback into the branding process from step one. 

Key Takeaways: 

  • The first step in the branding process should always be the ‘why’ 
  • Why logos and naming should not be the first step in the process 
  • How to bring outside opinions into the creative process from day one

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About the Speakers

Paul Charney is co-founder and CEO of Funworks, an Oakland based creative agency built around collaboration and design thinking. Funworks work with companies from Fortune 500 to startups, incorporating sketch and improv comedians into the creative and branding processes in an activity they have coined ‘Funmentum’. Before launching FunWorks Paul had a 20-year career in branding and advertising and is one of the founders of Killing My Lobster, a sketch comedy troupe in San Francisco.

*Based on our best-selling book, Start Your Own Business, we have launched a new on-demand start-up course, providing you

6 min read

Opinions expressed by Entrepreneur contributors are their own.

Most entrepreneurs enter that space because they want to create a positive impact on the world. They have a purpose and a mission. They see a problem; they find a way to solve it. The reasons why we do the things that we do are everything.

However, it can be all too easy to lose sight of this as we go further down the road. As investors demand returns, or as revenue demands become more pressing. As we start to work longer hours, and as our own ego starts to get in the way.

However, purpose and profit are delicately intertwined. Perhaps, you can have one without the other, but as we move forward into a more millennial- and Generation Z-led workforce (those born between 1983 and 2003), the case for having both becomes far more compelling. And yes, profitable.

Related Link: 5 Ways Entrepreneurs Can Combine Purpose and Profit

1. It acts as a North Star

When you are clear on your own and your ’s purpose and what you stand for (and don’t stand for), it’s easier to make decisions and assess opportunities.

Giving potential employees a realistic sense of their first 30 days will help keep them from quitting.

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1 min read

Opinions expressed by Entrepreneur contributors are their own.

Peter Voogd talks about the importance of letting potential employees know what to expect if they’re hired. This includes telling them what to expect from your company, both short- and long-term, and what their first will look like financially, emotionally and physically. Incongruent expectations, Voogd explains, cause employees to lose trust in you.

Voogd describes a scenario in network in which a new hire is promised easy opportunities and sales, only to struggle and quit within the first month. In this example, Voogd recommends setting proper expectations, explaining how the first 30 days of the job can be an emotional roller coaster and will challenge the new employee — that they may feel like quitting. By presenting the reality of the effort required to succeed and offering to help, new hires are more likely to persevere.

Related: Side Hustles for These Times

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