And why you can’t wait for someone to “discover” you.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


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I spent a good portion of my life thinking that opportunities are supposed to fall into your lap magically. We’ve heard the romanticized stories about exactly that. In my recent TEDx, I talked about how actress Charlize Theron was upset at a bank when she first moved to from Johannesburg because she couldn’t access her bank to withdraw money. Hollywood manager John Crosby happened to be in the bank at the same time. He saw her throw her fit and signed her on the spot. 

Or, equally as serendipitous: Mandy Moore was working on her music at a studio in Orlando when she was 13, and a delivery man overhead her singing. He sent her record to his friend at Epic Records, and that’s how she got her start.

But here’s the issue with stories like these: We hear them enough that we begin to believe that someone is

Feel like extra guidance could help your business reach its fullest potential? 

Watch our on-demand webinar with esteemed Silicon Valley CEO coach and host of ‘The B-suite’ leadership podcast Barbara Shannon as she discusses how to find the right mentors and advisors as a new founder. 

In her session, Barbara will lean on her experience coaching CEOs, and developing corporate mentorship programs to highlight the best techniques to discover, contact, and build relationships with mentors who can help you push your enterprise to the next level, and the benefits of doing so. 

Based on our best-selling book, Start Your Own Business, we have launched a new on-demand start-up course, providing you with a step-by-step guide to starting your own business. Whether you’re ready or just thinking about it, get started for free here.

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Got a great business idea? Join Rich Vogel, Founding Partner of venture firm Loeb.nyc, who’ll discuss the importance of nailing your competitive advantage to build a successful new business. Rich will discuss different ways that founders can bring something new to the table, whatever the idea—and how to pivot existing ideas and concepts in the new normal.

During the webinar, Rich will cover:

  • Assess your competition
  • Establish your unique selling proposition
  • Understand your competitive advantage

*Based on our best-selling book, Start Your Own Business, we have launched a new on-demand start-up course, providing you with a step-by-step guide to starting your own business. Whether you’re ready or just thinking about it, get started for free.

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During a , it becomes especially important for early-stage businesses to prove why they matter more than other companies. In this climate, purpose-driven businesses are the only ones who can say for certain that the world is a better place with them in it. 

When your has an important mission at its heart, you will have more power to attract talent, valued mentors, investors and customers. That’s because today’s consumers are drawn to ethical products from ethical brands. Employees are willing to work for less pay if their company shares their values, and these trends are only going to become more ingrained as the world comes to terms with recent events.

Research shows that purpose-driven companies are more resilient in times of crisis. B Lab found that during the last recession, companies with a had a 63 percent better chance of surviving the downturn than other similar sized-companies.

“People — consumers, investors, everyone — are looking for inspiration and leadership now more than ever,” says Miyoko Schinner, an American chef, cookbook author, animal sanctuary founder and owner of dairy-free cheese Miyoko’s

These entrepreneurs took the leap when times were tough – and found new ways to succeed.


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July 2020

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Serve customers first. Charge them later.

Ariela Safira had big plans for April 7. That was when she’d open the doors to Real, her women-­focused studio in . But by the big day, lockdowns had begun.

Still, Safira saw an opportunity ahead of her. “We were two days into quarantine, and my team and I got on a video call to think of a new way to provide care,” Safira says. “Because right now, people need mental healthcare.” Over eight days, they built a to serve New Yorkers, and launched it on March 27. The price: free through May. That way, they could reach as many women as possible and start a relationship that could develop down the line. “This platform and this crisis are bringing out a very open and vulnerable side of people,” says Safira. “And our therapists are here for them.”

Related: 4 Tips for Starting a Business in an Economic Downturn

Become part of people’s

Got an amazing business idea, but unsure as to how to turn it into a functioning enterprise? 

Watch our on-demand webinar with Kevin Siskar, CEO of investment platform Finta as he discusses the best ways to get to market quickly and lean. In this session, Kevin will lean on his experience founding multiple startups and running Founder Institute NYC to offer steps that founders can take to validate their ideas, create an MVP and start earning real revenue in the quickest way possible. 

*Based on our best-selling book, Start Your Own Business, we have launched a new on-demand start-up course, providing you with a step-by-step guide to starting your own business. Whether you’re ready or just thinking about it, get started for free here.

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