Join Jim Gatto, partner at Sheppard Mullin, as he discusses trademarking products, protecting intellectual property and more.

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2 min read

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Setting up a new business and want to cover your bases legally? Join us for our live webinar with Jim Gatto, partner at Sheppard Mullin as he shares his experiences from 30+ years helping startups and technology companies trademark products,  protect their intellectual property, and set up solid legal frameworks for their businesses. 

Key takeaways: 

  • How to avoid common legal mistakes made by new business owners 
  • How to protect your intellectual property from a legal standpoint
  • How to prepare your company legally before raising funding

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Jim Gatto is a partner in the Intellectual Property Practice Group in the Sheppard Mullin Washington, D.C. office. Jim leverages his unique combination of nearly 30 years of IP experience, business insights and attention to technology trends to help companies develop IP and other legal strategies that are aligned with their business objectives. His practice focuses on all aspects of intellectual property, internet and technology law, including

Join Jonathan Greechan, co-founder of Founder Institute, as he outlines the advantages and disadvantages of launching during an economic downturn, and why now is the perfect time to start a new business.

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2 min read

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Unsure as to whether now is the right time to get started on your new business idea? Join us for our live webinar with Jonathan Greechan, co-founder of Founder Institute, the world’s largest pre-seed accelerator program, as he outlines the advantages and disadvantages of launching during an economic downturn, and explains why he believes that now is the perfect time to start a new business. 

Key takeaways: 

  • How history has shown us that economic downturns create opportunities for savvy entrepreneurs
  • What business models are likely to succeed in the current climate, and which won’t 
  • How to create a business which solves new problems in the new normal 

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Jonathan Greechan is the co-founder of the Founder Institute, the world’s largest pre-seed accelerator. Since launching during the Great Recession in 2009, Jonathan and Adeo Ressi have grown and scaled

Join Julie Subotky, founder of Consider it Done, as she discusses her path from doing one-off tasks for clients as a side project, to running multiple businesses for clients across the world.

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2 min read

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Got a side-hustle project and want to turn it into a multi-million dollar enterprise? Join us for our live webinar with Julie Subotky, founder of Consider it Done as she discusses her path from doing one-off tasks for clients as a side project, to running multiple businesses for clients across the world. 

Key takeaways: 

  • How to assess whether your side hustle has potential to be something bigger 
  • How to decide what type of business works for you 
  • How to hire teams, find clients, and scale on a budget

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Julie Subotky is an entrepreneur, development trainer, and best selling author. Early in her career, she recognized an opportunity to create a business that helped support time-constrained people. Consider it Done empowers a select clientele to live more fully by giving them back their time and helping them maximize their


13 min read

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There is no one-size-fits-all marketing strategy for businesses. Your product and target customers aren’t the same as everyone else’s, so why would you promote them in the same way? Marketing allows your business to build and maintain long-term relationships with your audience. It’s not a “set and forget,” but an ongoing strategy to help you consistently reach people. A solid marketing strategy informs, engages, sells, and evolves

Marketing is not just advertising. You can’t rely solely on online ads and websites to see real traction. Nor can new startups dive right in without doing the legwork first.

“Marketing significantly influences the overall ‘likeability’ of a business,” says Rachel Sheppard, director of global marketing at Founder Institute. Particularly for emerging companies, it’s essential that you make a good, lasting impression, and start getting leads in—be they optimal or unideal.

With that in mind, here’s how to market your new business, with a few tips from the experts.

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course 

First, define your brand and customer.

Before you start any type of

Got a great new business idea but struggling to nail down your branding and mission? 

Join us for our live webinar with Paul Charney, CEO of Oakland based creative agency Funworks as he discusses the best ways to approach branding, sell customers your dream, and integrate feedback into the branding process from step one. 

Key Takeaways: 

  • The first step in the branding process should always be the ‘why’ 
  • Why logos and naming should not be the first step in the process 
  • How to bring outside opinions into the creative process from day one

Complete the registration form to watch now!

About the Speakers

Paul Charney is co-founder and CEO of Funworks, an Oakland based creative agency built around collaboration and design thinking. Funworks work with companies from Fortune 500 to startups, incorporating sketch and improv comedians into the creative and branding processes in an activity they have coined ‘Funmentum’. Before launching FunWorks Paul had a 20-year career in branding and advertising and is one of the founders of Killing My Lobster, a sketch comedy troupe in San Francisco.

*Based on our best-selling book, Start Your Own Business, we have launched a new on-demand start-up course, providing you


6 min read

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Most entrepreneurs enter that space because they want to create a positive impact on the world. They have a purpose and a mission. They see a problem; they find a way to solve it. The reasons why we do the things that we do are everything.

However, it can be all too easy to lose sight of this as we go further down the road. As investors demand returns, or as revenue demands become more pressing. As we start to work longer hours, and as our own ego starts to get in the way.

However, purpose and profit are delicately intertwined. Perhaps, you can have one without the other, but as we move forward into a more millennial- and Generation Z-led workforce (those born between 1983 and 2003), the case for having both becomes far more compelling. And yes, profitable.

Related Link: 5 Ways Entrepreneurs Can Combine Purpose and Profit

1. It acts as a North Star

When you are clear on your own and your ’s purpose and what you stand for (and don’t stand for), it’s easier to make decisions and assess opportunities.