The Riches Are in the Niches

David Tao, editor and co-founder of BarBend, shares his thoughts on how to identify an underserved niche.


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David Tao, an entrepreneur and co-founder of BarBend, talks about how his beginnings in business journalism inspired him to find a niche audience in need of content and shares insight into the process of finding the right mix of content to serve that niche.

Tao and The Playbook host David Meltzer discuss a range of topics, including how to find niches or sub-niches that aren’t saturated and strategies to improve your content. The pair also provide guidance on some of the best ways to create diverse revenue streams once you have built up an audience.

Related: Why Fear Can Be Your Best Feedback

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